The team

You're not paying for one person. You're getting a whole team.

A fractional CMO who works for you, a stateside project manager assigned to your account, and specialists who rotate in by need.  McCarter Collective carries these staff on retainer and I rotate them in and out of projects based on phase and goals.

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At the top
You, the owner or Decision Maker
Your goals set the plan. Everyone below works for you.
Landon McCarter
Fractional CMO
Landon McCarter
Strategy, vision and Execution team included Full reporting on KPI as often as every 2 weeks.
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PROJECT MANAGER | 8 YEARS EXPERIENCE
Will be assigned per account
Works for Landon and for you, and runs the team day to day.
The 11-person specialist team
Specialists that I have been working with for YEARS are rotated in and out based on project. 
Graphic designer
Graphic designer
Paid ads manager, Google
Paid ads manager, Google
Web developer
Web developer
Paid ads manager, Meta
Paid ads manager, Meta
Copywriter
Copywriter
SEO and AI search specialist
SEO and AI search specialist
Automation engineer
Automation engineer
Social media manager
Social media manager
Web developer
Web developer
Graphic designer
Graphic designer
Video editor
Video editor

Why it works

Landon doesn't need to sit in your office 40 hours a week. The team and the systems do the execution.

Strategy at the top

15+ years building and selling growth companies, focused on your plan.  I have worked with thousands of small businesses.  I approach this like an entrepreneur and if I was your business partner.

One point of contact

Your project manager keeps the work moving and answers in real time.  We communicate real time and simplify the process by having one client channel where communication happens, then have performance meetings as much as every two weeks.

Agentic systems underneath

If we need to build out some agentic solutions to accomplish our goals, we can also facilitate that.  My goal is to solve problems in your business that are hindering growth.  A lot of the time, agentic AI work-flows can really take operational burden off your team.