Performance-driven. Relationship-first.

A fractional CMO and a full marketing team, for less than one in-house hire.

We plug into what you already have, bring more opportunity through marketing and more capacity through agentic AI, and report against the numbers every two weeks.

Book a Strategy Call See the results
Landon McCarter speaking on stage
$140M+
in ad spend managed across Facebook, Instagram, TikTok, YouTube and Google
15+ yrs
building and selling growth companies
Multiple exits
Serial entrepreneur. Nearly 3.5 years ago I built and sold a ~40 in house staff marketing company.  This was not my first successful exit.
Relationship first
Extremely low client attrition.  Happy to discuss details on what this actually means.

Two ways in. One growth plan.

Start with marketing or start with AI implementation. Either way, you leave with a plan to grow faster.

Path 01

Grow with marketing

More opportunity. Funnels built into your site, qualified traffic from search, social and AI recommendations, and every lead captured and followed up.

  • Story and offer
  • Landing pages and booking funnels
  • Google, Meta and AI discoverability
Path 02

Cut costs with AI work-flows

More capacity. Agentic systems that take repeat work off your team, so the people you have can handle the growth you are getting.

  • AI recommendations and strategy
  • Automations inside your CRM
  • Done-for-you builds, scoped separately
Both paths start with one 30-minute strategy call. Book a Strategy Call

The math

A CMO and a team for less than one hire.

In-house hires carry payroll taxes and benefits, often 25% to 40% on top of salary, and they don't arrive with a tool stack or agentic systems.

In-house marketing hire
$40K+
a year, plus taxes and benefits

One person. No team, limited expertise, no strategy above them.  This is on the very low end of what you would need to get someone.  This would be a college hire type talent.

In-house CMO
$120K–$200K+
a year, before a team under them

Real strategy, but you still have to hire and pay everyone who executes it.

Plus payroll taxes, plus benefits, plus officing them.

McCarter Collective
One retainer
set after discovery

A fractional CMO, a stateside project manager and an 11-person specialist team, with the tools and agentic systems already built.

See pricing and fit →

Here is a case study that fully explains the process.

CASE STUDY

Built to sell in 24 months. Sold in 9.

A second location in a smaller market, open one day a week, with every channel pointed at one thing: a booking. Private equity bought it nine months after launch.

9 mo
launch to sale
~2.5×
first-year revenue vs plan
$41
per call or booking at launch
Read the case study
Case study 01, page one: Built to sell in 24 months. Sold in 9.

How it works

Plug in, don't rebuild.

We work inside the systems you already have wherever we can, set goals and benchmarks together, then pivot or scale on the numbers.

01

Discovery call

Your goals, budget, current systems and tools.

02

Proposal and scope

Walked through section by section, then a scope of work that defines exactly what is delivered.

03

Execute and report

Two strategy meetings a month, real-time chat with the team and KPI reports every two weeks.

See the full process →

Why owners trust the plan

15+ years building and selling growth companies.

$140M+ managed
across Facebook, Instagram, Tik Tok, YouTube and Google ads in the last 15 years
Early Google Premier Partner
one of the first Google Premier partners in Springfield, Mo.
Sold Previous Company 3 years ago
40 in house employees.  We were one of the largest digital marketing companies in the Insurance and financial services sector.
12 years of SEO
for blue links and AI recommendations
Agentic AI Addict
I was born for the year 2026 with Agentic AI tools.  I started in March of 2026 and never stopped.  Completely addicted and loving it
Extreme Client Retention
relationship-first, clear expectations, with honest numbers
Meet Landon →

They run your ads.
We run your growth.

Clear expectations, honest numbers, built together. True entrepreneurship must be flexible, and goal oriented.  Digital tools are ready to help you grow.  What is holding you back?

Book a Strategy Call