How it works
Plug in, don't rebuild. Then grow on the numbers.
We work inside the systems you already have wherever we can. Goals and benchmarks are set together, judged on lead intent, then we pivot or scale.
The process
Seven steps from first call to scale.
Discovery call
Your goals, your budget, and the systems and tools you already run. If we are not the right fit, we will tell you on this call.
Proposal
Walked through section by section. Discuss any part of it or accept it as written.
Scope of work
Defines exactly what is delivered, so expectations are clear on both sides from day one.
Plug in, don't rebuild
We build inside your existing site, CRM and ad accounts wherever possible. Big website spend is not the goal and rarely needed.
Execute in phases
The team builds in the order that moves the numbers first: story, foundation, traffic, discoverability, capture.
Meet, chat and report
Two strategy meetings a month with Landon, real-time chat channels with the team, and KPI reports every two weeks.
Pivot or scale
The numbers decide. What works gets more budget. What doesn't gets changed.
The rhythm
You always know what is happening and what it is producing.
Strategy meetings a month
With Landon, your fractional CMO. Direction, priorities and the next move.
Real-time chat with the team
Your project manager and specialists, in one channel, without waiting for a meeting.
KPI reports
Cost per conversion, lead volume and quality, by source. Honest numbers, every two weeks. Will be no surprises or, "you just need to give it more time," language.
The process, in practice
The owners trusted the plan. Private equity bought the location at month 9.
A lean launch, a 24-month plan to sell, and every step above run without shortcuts. About 2.5 times the first-year revenue projection, open one day a week.
Read case study 01
Step one is a 30-minute call.
Bring your goals, your budget and a list of the tools you use today.
Book a Strategy Call