Letter from Founder

My name is Landon McCarter, and I've been on an incredible journey in the digital marketing world since graduating from Missouri State University in 2009 with a degree in Marketing. Over the past 15 years, I've had the privilege of shaping and leading marketing companies, including an eight-figure agency that grew to encompass 50 local employees and managed over $100 million in advertising spend across platforms like Google, Facebook, Instagram, YouTube, and TikTok.

The landscape of marketing has evolved dramatically – and so have I.

Today, the advent of Artificial Intelligence and changing consumer behaviors have created what I believe to be a perfect storm in marketing. People are now comfortable making significant purchases online and setting sales meetings without ever speaking to a human. This shift has allowed me to approach my latest venture, McCarter Collective, in a radically efficient way. We've moved away from traditional, budget-heavy models to a leaner, more agile approach that leverages the best of technology and human expertise.

In the past, large agencies, including mine, were burdened with heavy overheads and required substantial fees to sustain their operations. We operated with a large in-house team that demanded high costs, but the digital marketing world is changing, and so must we. Here's how we're adapting:

Remote and Contract Expertise: The finest marketing talent today seeks flexibility and often prefers to work remotely. At McCarter Collective, we tap into this pool of specialists on a project basis, allowing us to dramatically reduce costs while still delivering top-tier expertise.

Streamlined Operations Through AI: Artificial intelligence has revolutionized how we meet marketing objectives, enabling us to streamline processes and reduce the need for extensive administrative and management staff. This efficiency means we can offer the same high-quality solutions at a fraction of the traditional cost.

Our new model is what is often referred to as "fractional CMO." This approach simplifies client relationships and dramatically reduces the need for in-house marketing staff. We focus on results-driven engagements that are not bound by long-term contracts. Simply put, you leverage my 15 years of experience, our network of exceptional talent, and only invest in what is necessary to achieve your specific marketing goals.

Thank you for taking the time to understand how McCarter Collective is charting a new path in the digital marketing landscape. We are excited to help you navigate this evolving world and achieve remarkable results together. Take a look at my fee structure to see if we are a fit for each other.

Warm regards,

Landon McCarter
Founder, McCarter Collective